Scale.gg MyStore: An Online Store Builder, Not Just a Buy Button

Key takeaways

• A buy button takes the payment; an online store builder also runs orders, stock, shipping and follow-up
• Start from 6 templates and 17 visual themes, then edit the announcement bar, hero, navigation, featured products, story and footer
• Sell physical and digital products with options, SKUs, stock rules, up to 10 images, pricing and SEO fields
• Lift order value with order bumps on the product page, cart or checkout, plus discount codes and gift cards
• Recover lost sales with reminders 1 hour, 24 hours and 72 hours after an unfinished checkout
• No warehouse needed: connect a print-on-demand partner such as Printful, Printify or Gelato, or sell printed books through Lulu
• Included in the free plan with a 3% platform fee, on top of Stripe or PayPal processing fees

Disclosure: Prodify Digital offers a bonus bundle and may earn a commission if you buy through our links. That does not change our assessment.

You have products ready to sell. You add a payment link with your logo on it and call it a shop. Then the first orders arrive.

Suddenly the order details sit in your inbox, stock lives in a spreadsheet, and shipping questions pile up in the payment dashboard. Nothing is connected.

In our latest video on the Prodify Digital channel we look at Scale.gg MyStore, an online store builder from Scale Plus that is built to fix exactly that: storefront, checkout, orders and fulfilment in one place.

Why is a buy button not an online store?

A buy button only solves one moment: taking the money. Everything after the click is still your job.

Who ordered what? Which size? Is it in stock? Has it shipped? Did the customer leave halfway through checkout? With a bare payment link, those answers end up scattered across email, spreadsheets and payment screens.

An online store builder joins those pieces up. The product page, cart, checkout, order record, stock count and follow-up all share the same data.

What is Scale.gg MyStore?

MyStore (mystore.gg) is the online store builder inside Scale.gg from Scale Plus. As shown in our video, it covers checkout, orders and fulfilment, not just the storefront design.

It sits alongside the other Scale.gg tools we have covered, such as the AI page builder for marketing pages and the App Builder for signed-in tools. MyStore is the piece you use when the job is selling products and shipping orders.

If you need landing pages around your store, see Build a Whole Website With AI: Scale.gg Page Builder.

How do you design the storefront?

You do not start from a blank page. MyStore gives you a storefront that already looks finished:

• Pick one of 6 store templates
• Pair it with one of 17 visual themes for colour and style
• Customise the announcement bar, hero, navigation, featured products, story section and footer

That is a sensible set of sections. The announcement bar carries offers like free shipping, the hero sells the main product, and the story section tells shoppers why you exist.

What products can you sell?

MyStore handles both physical and digital products. For each product you can set:

• Options, such as size or colour
• SKUs, so each variant is tracked on its own
• Stock rules, so you do not sell what you do not have
• Up to 10 images per product
• Pricing
• SEO fields, so product pages can be found in search

SKUs matter more than they look. Without them, “Blue T-shirt, Medium” and “Blue T-shirt, Large” are the same item in your records, and stock counts stop meaning anything.

How does MyStore raise order value?

Getting a sale is hard. Making each sale a bit bigger is easier. MyStore gives you three main levers:

• Order bumps on the product page, in the cart or at checkout, a small extra offer added with one click
• Discount codes and gift cards for promotions, launches and gifting
• Customer reviews that you approve before they appear, so social proof stays relevant

How do payments and shipping work?

You connect Stripe or PayPal to take payments. Then you set up to three shipping options, for example standard, express and collection.

MyStore can also show free shipping prompts. These tell shoppers how close they are to the free-shipping threshold, which pushes some of them to add one more item.

How do you manage orders and stock?

This is where a store beats a payment link. The order desk shows every order moving from pending to paid to fulfilled, with customer, shipping, tax and fee details in one view.

• Inventory tracking with low-stock alerts, so you reorder before you sell out
• Guest order lookup, so customers can check an order without creating an account

Guest lookup sounds small but saves real time. “Where is my order?” is one of the most common support emails a small shop gets.

How do you recover abandoned checkouts?

Plenty of shoppers start checkout and never finish. MyStore follows up on those almost-sales with a reminder 1 hour after an unfinished checkout, then follow-ups at 24 hours and 72 hours.

What should each message actually say? We cover that step by step in Abandoned Checkout Reminders: What to Send at 1 Hour, 24 Hours and 72 Hours.

Then you check the results. MyStore's analytics show revenue, orders, average order value and top products over 7, 30 or 90 days.

Can you sell without a warehouse?

Yes. As shown in our video, you can connect a print-on-demand partner such as Printful, Printify or Gelato. They print and ship each order for you, so you hold no stock.

You can also sell printed books through Lulu right next to your digital products. That suits course creators and authors who want a physical version of a guide or workbook.

For setup, pricing and quality checks, read How to Add Print-on-Demand Products to Your Online Store Without a Warehouse.

How much does MyStore cost?

As shown in our video, mystore.gg is included in the Scale.gg free plan with a 3% platform fee. That fee is separate from payment processor fees charged by Stripe or PayPal.

So on a £40 order, the platform fee is £1.20, and your Stripe or PayPal fee comes on top. Build both into your prices.

MyStore online store builder checklist

How do you launch your first store?

1. Pick a template and theme that fits your product, not just your favourite colour.
2. Write your own hero, story and announcement bar copy.
3. Add products with options, SKUs, stock rules and real photos; fill in the SEO fields.
4. Connect Stripe or PayPal and set up to three shipping options.
5. Add one order bump and one launch discount code.
6. Switch on abandoned-checkout reminders and write each message (our timing guide helps).
7. No stock? Connect a print-on-demand partner (see our setup guide).
8. Place a test order, follow it through the order desk, then launch.

Frequently asked questions

The bottom line

A payment link takes money. An online store builder runs the business behind it. Scale.gg MyStore gives you a finished-looking storefront, proper product records, order bumps, payments, shipping, an order desk, checkout recovery and print-on-demand, all on the free plan with a 3% fee. Write your own copy, test one order end to end, and you have a real store without building a retail company first.

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Garry Knight

I'm Garry Knight, the person behind Prodify Digital. I write about email list building, email marketing, SEO, AI search and the tools that connect them. My aim is to make online marketing easier to understand, so creators and small business owners can make informed decisions about building an audience and keeping people engaged. Here you'll find straightforward guides and product reviews that explain what something does, where it fits and which limitations matter. The focus is on clear explanations and useful next steps—not hype, shortcuts or promises of easy earnings.

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